Creative Partnering With Companies & Individuals.
Our Mission
At Vasana Ventures, we work with businesses to put the building blocks in place for a successful future by providing top-notch financial and operational services, including strategy, finance, accounting, operations and human resources. We offer best in class service, customized solutions to fit your business and most importantly, stellar results. We are committed to being responsive, flexible, reliable, ethical and accurate.
What Makes Us Unique
We know that premium talent with a robust, diverse set of business skills is hard to come by. And that is what sets Vasana Ventures apart from other CFO-for-Hire and bookkeeping firms because our expertise extends beyond the financial aspects of your business to the management of business operations.
Whether you are building a strategic plan, implementing operational processes and procedures, recruiting a new team member, procuring benefit plans for your employees or assessing a new technology solution, Vasana Ventures can help with it all without incurring the costly overhead of multiple full-time resources. With our vast experience, we are equipped to solve the most challenging issues your growing business may be facing.
While we can help almost any business across any industry vertical, we have a strong focus on working with creative entrepreneurs and startups. We take the time to understand the unique challenges and obstacles faced by your business, so we can deliver opportunities that will align with your goals and help your company achieve success.
Best of all, you’re dealing with real people – no pocket protectors or visors here. We can bridge the gap in your teams’ financial and business acumen. We speak your language.
The Benefits of Working with Us
Partnering with Vasana Ventures to handle your finance and operations pays large dividends including:
- Improvement in the quality of financial reporting and timeliness of financial information, which will lead to:
- a better understanding of your financials and the key operational and financial drivers of your business
- enhanced decision-making capabilities
- more control over your financial future
- fewer surprises
- Reduced risk and increased profits as a result of implementing strong financial controls
- Financial security and a better night’s sleep knowing a professional is overseeing, protecting and improving your finances
- Plus, you will have more time to focus on your core business needs or spend with your family
Who Are We
Caryn Whitman is Founder and President of Vasana Ventures. She is an entrepreneurial, action-oriented CPA with over 20 years of experience in operational and financial management. As an adept problem solver, she provides leadership skills to high-growth, fast-paced organizations.
With deep experience launching, managing and growing entrepreneurial businesses financially and operationally, Caryn has a proven track record of analyzing businesses, identifying opportunities to improve the bottom line and executing solutions. This has resulted in increased profits, improved processes, elevated company morale and high-multiples for several successful sales of her client’s businesses. Not only has she been instrumental in launching new brands and products for her clients, she has enabled her clients’ growth in revenue, profitability and headcount by creating and implementing structure, policies and procedures.
In her previous roles as CFO and COO at The Daily Mail North America, The Guardian News & Media USA, The Mobile Marketing Association, DuJour Media and Niche Media, Caryn was responsible for managing finance and many operational departments including: HR, risk management, production, technology, editorial, sales and marketing.
While Caryn doesn’t fit the archetype of a CPA, she attributes much of her success to the training she received working at PricewaterhouseCoopers, serving a variety of industries. Caryn graduated cum laude from The George Washington University, with a major in accounting.
Off the clock, Caryn can be found scuba diving, photographing remote corners of the world or at a sewing machine designing unique leather goods.
Caryn looks forward to working with you, so your business realizes it’s true potential.